At Strut, we are committed to protecting your personal data and respecting your privacy. This policy outlines how we collect, use, store, and protect your information, in line with the General Data Protection Regulation (GDPR).
🛍️ Who We Are
Strut is a fashion brand operating via www.strut.com.pk. For the purposes of GDPR, we are the Data Controller responsible for your personal data.
If you have any questions, you can contact us at:
📧 info@strut.com.pk
📋 What Personal Data We Collect
We may collect and process the following data:
- Identity Data: Name, email address, phone number
- Contact Data: Billing and shipping address
- Financial Data: Payment method details (processed via secure third-party providers)
- Transaction Data: Order details and purchase history
- Technical Data: IP address, browser type, device ID, and website usage data via cookies
- Marketing Preferences
🧾 Legal Basis for Processing
We process your data based on one or more of the following legal grounds:
- Contractual necessity – to fulfil your orders and provide customer service
- Legitimate interests – to improve our website, detect fraud, and personalise your experience
- Consent – for sending marketing communications
- Legal obligation – for compliance with legal and regulatory requirements
🛡️ How We Use Your Data
Your data is used to:
- Process and deliver your orders
- Communicate order updates and customer support
- Manage payments and prevent fraud
- Improve our website, services, and marketing
- Send you promotions (only with your consent)
🤝 Who We Share Your Data With
We only share your data with:
- Trusted third parties (e.g. payment processors, shipping partners) for order fulfilment
- IT service providers for website hosting and analytics
- Legal authorities when required to comply with regulations
All third parties are required to respect the confidentiality and security of your data.
🌍 International Data Transfers
If your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place (e.g. standard contractual clauses) to protect your rights.
📆 Data Retention
We retain your personal data only as long as necessary to:
- Fulfil the purposes we collected it for
- Meet legal, accounting, or reporting obligations
- Resolve disputes and enforce agreements
🔐 Your Data Rights (Under GDPR)
You have the right to:
- Access your data
- Correct inaccurate data
- Delete your data (right to be forgotten)
- Restrict or object to processing
- Withdraw consent at any time (for marketing)
- Request data portability
To exercise these rights, contact us at info@strut.com.pk. We respond to all legitimate requests within one month.
🍪 Cookies
We use cookies and similar technologies to:
- Improve your browsing experience
- Analyse website performance
- Personalise content and ads
You can control cookies through your browser settings or via our cookie banner when you visit the site.
🔄 Changes to This Policy
We may update this policy from time to time. All changes will be posted here with a new effective date.
📞 Contact
For privacy-related inquiries or to exercise your rights, reach out to us at:
📩 info@strut.com.pk
If you are an EU resident and feel your rights have been violated, you also have the right to lodge a complaint with your local Data Protection Authority (DPA).